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The questions don’t need to be answered immediately.
The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.
Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
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